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Tradition reinterpreted.

Our Values

As an inn, the Jochele can look back over more than 200 years of tradition. But the building itself is much, much older. Countless people have stopped here over the course of the centuries. Farmers and business people, locals and travellers from afar. To meet up with familiar faces and see new ones. To talk, eat and celebrate. At the Jochele’s regulars’ table bets have been placed and properties signed over, engagement rings placed on fingers and friendships made. People have philosophised and gossiped here, and drunk the odd glass or two. The Jochele inn has been a place for people to meet since time immemorial. And that will not change in future either. Miriam and Michi Hainz are continuing the typical South Tyrolean inn culture into the present day - with the knowledge of ancient customs... ...and a keen eye for new trends.

A brief look at the history of the establishment:

The Pfalzen farmer, Anton Hilber, an ancestor of today’s landlord, purchased the “Jochelegut” in 1792 and opened it as a simple inn. In those days it was mostly farmers who guided their ox carts here. It was only rarely that the more well-to-do citizens of Bruneck stopped off in Pfalzen. In 1909 Hilber was forced to sell the Jochele, but was able to reacquire it later. The inn has been owned by the family ever since. In 1951 the Jochele was extended by the Hilber-Hainz family and converted into a hotel. Since 1986 the historic establishment has been run by Christl and Paul Hainz. And now Miriam and Michi Hainz are continuing the tradition in the present day.

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