Right at the heart of things.

A holiday shaped by both tradition and the zeitgeist

At first glance the Jochele is a new hotel in the centre of the village of Pfalzen. But looks can be deceptive! In fact, behind the freshly-painted façade beats the heart of an ancient inn. Old stories, young faces. Genuine South Tyrolean inn culture. Not staged or newly invented, but quite simply a reflection of how we live today. Lifestyle at the regulars’ table. A clash of styles? No - just regular life! Because the Jochele is what it has always been - a place that connects. The old with the new. Tradition with the zeitgeist. South Tyrolean cuisine with iconic drinks. But above all - people with one another. Yes, at the Jochele you will find yourself in the very best company.

Sepcial deals

from € 267.00 per person incl. half board
Dolomiti Spring Days 7=6
4 Nächte | 02.04. - 14.04.2024
from € 534.00 per person incl. half board
Dolomiti Spring Days 7=6
7 Nächte | 16.03. - 01.04.2024
from € 272.70 per person incl. half board
Jochele's Short Stay
3 Nächte | 03.03. - 23.03.2024

Our Inclusive - package:

  • 3 nights in a double bedroom

  • 10% Short Stay discount on the price of your room

  • „Griaß di“: Jochele-spring water as a welcome gift
  • Breakfast…
from € 365.50 per person incl. half board
Jochele`s early bird bonus
5 Nächte | 25.05. - 20.07.2024 | 21.07. - 06.08.2024 | 25.08. - 10.09.2024 | 10.09. - 10.10.2024


  • Up to 15% Early Bird Bonus:

- 25.05. - 20.07. & 10.09. - 10.10.: 15% discount for stays from 5 nights

- 20.07. - 06.08. & 25.08. - 10.09.: 10% discount for stays from 5…

What is there to do?

There’s always something going on here in your favourite place! Above all at the Jochele Hotel & Restaurant in Pfalzen, where it is not uncommon for our guests to celebrate until the cock crows next door. Preferably with live music and good friends. And in the wider area of the regulars’ table, events and festivals provide for high spirits and an opportunity to meet people all year round.

At Jochele
Pfolzna Pfinzta
Every Thursday in August, 6.30-11 pm

Rustic, original, truly fantastic! The highlight of the “Pfolzna Pfinzta” is steaming pots and delicious aromas, plus dancing and music. In the centre of the village of Pfalzen typical South Tyrolean dishes are prepared for tasting by guests. Plus there’s live music and a festive mood. Not to be missed!

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Farmers’ Market in Bruneck
Every Friday from May to October, 8 am - 12 noon

The cheerful hustle and bustle at the farmers’ market in the centre of Bruneck is a real experience for the senses! Local producers offer their high-quality produce for sale directly on Graben: Ahrntal valley “grey cheese”, goat’s milk produce, bacon and sausages, fresh herbs, fruit, vegetables, cereals, bread, eggs, pasta, local “Tirtlan” pastry pockets and…

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11.07. - 18.07.2021
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Summer Evening Shopping in Bruneck
Every Friday evening in August

Popular shopping destinations, restaurants and cafés in the centre of Bruneck invite visitors to enjoy an evening stroll around the town on four evenings in August. Open shops and a colourful surrounding programme of events ensure a special shopping experience in the night-time setting of the medieval town centre.

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Morningfest in the Garden.

Weißwurst and beer? oh yes! 

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The best will come at the end!

Celebrate the end of the year with us, with a come-together aperitivo, a delicious gala dinner, followed by live music in the guest house ..


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ROL of 'City Lights Calling' bringing the punk/rock show to town, playing not only his own efforts but also the greatest 90's and 00's skate/pop-punk/rock hits. 

from 9pm til late..

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Hotel stories in pictures.

A first glance will certainly tell you a lot about the Jochele Hotel. But by no means everything. This family-run hotel is situated in Pfalzen in a peaceful spot that is right at the heart of the local action. And just a stone’s throw or two away from the Pustertal Valley’s main town of Bruneck. Here, in the midst of South Tyrol’s loveliest idyll, is where ancient traditions are still followed today. And at second glance it is clear that stories are told and reinvented here. By regulars’ table visitors and Prosecco-drinking brunchers, by fans of typical South Tyrolean cuisine, selfie-takers and cocktail sippers... But why not come find out for yourself?

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Hansl says...
If the regulars’ table is full, then you won’t
need the internet for your stories and news!

Contemporary treats. Cooked as they always have been.

The Jochele is a member of the “South Tyrolean Inns” group. What does this mean? Well, first of all genuineness and quality on the plate and in the glass. South Tyrolean conviviality. But also a certain inclination towards tradition, old recipes and preparation methods... The best thing you can do is just come and experience it yourself!

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