Right at the heart of things.

A holiday shaped by both tradition and the zeitgeist

At first glance the Jochele is a new hotel in the centre of the village of Pfalzen. But looks can be deceptive! In fact, behind the freshly-painted façade beats the heart of an ancient inn. Old stories, young faces. Genuine South Tyrolean inn culture. Not staged or newly invented, but quite simply a reflection of how we live today. Lifestyle at the regulars’ table. A clash of styles? No - just regular life! Because the Jochele is what it has always been - a place that connects. The old with the new. Tradition with the zeitgeist. South Tyrolean cuisine with iconic drinks. But above all - people with one another. Yes, at the Jochele you will find yourself in the very best company.

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What is there to do?

There’s always something going on here in your favourite place! Above all at the Jochele Hotel & Restaurant in Pfalzen, where it is not uncommon for our guests to celebrate until the cock crows next door. Preferably with live music and good friends. And in the wider area of the regulars’ table, events and festivals provide for high spirits and an opportunity to meet people all year round.

At Jochele
Pfolzna Pfinzta
Every Thursday in July & August, 6.30-11 pm

Rustic, original, truly fantastic! The highlight of the “Pfolzna Pfinzta” is steaming pots and delicious aromas, plus dancing and music. In the centre of the village of Pfalzen typical South Tyrolean dishes are prepared for tasting by guests. Plus there’s live music and a festive mood. Not to be missed!

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Farmers’ Market in Bruneck
Every Friday from May to October, 8 am - 12 noon

The cheerful hustle and bustle at the farmers’ market in the centre of Bruneck is a real experience for the senses! Local producers offer their high-quality produce for sale directly on Graben: Ahrntal valley “grey cheese”, goat’s milk produce, bacon and sausages, fresh herbs, fruit, vegetables, cereals, bread, eggs, pasta, local “Tirtlan” pastry pockets and…

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The best will come at the end!

Celebrate the end of the year with us, with a come-together aperitivo, a delicious gala dinner, followed by live music in the guest house ..


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Kronplatz King 2024

The only mountain bike marathon with 8 km of freeride descents, 9km single trail and a mountain finish on 2,275m!
We call all proud riders on bikeback from all over the world, to compete in a bike-fight among their own kind, in order to find and celebrate the new King of the Fanes Kingdom!

Saddle your bike - become the new KronplatzKING!

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International Museum Day

The International Museum Day will also take place in South Tyrol on Sunday, May 21, 2023.  The aim of International Museum Day is to draw attention to the thematic diversity of museums worldwide. With their diverse offerings and innovative ideas, museums make a great contribution to our cultural and social life. The event is organized annually by the…

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Speck Alto Adige Festival
28.09. - 29.09.2024

Get ready for a culinary highlight in a class of its own: The Speck Alto Adige Festival will take place this year for the second time at Kronplatz and offers you an experience that you will not soon forget. From 28.09 - 29.09.2024 you can embark on an enjoyable journey through the world of bacon.

The Speck Alto Adige Festival at Kronplatz is a tribute to the…

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Yogadays Südtirol
05. - 06.10.2024

Im Jahr 2018 wurden die Yogadays Südtirol ins Leben gerufen. Ihr Ziel ist es, die Yogaszene in Südtirol zu stärken. Im heurigen Jahr findet das Event bereits zum vierten Mal an einem ganz besonderen Ort statt: im LUMEN Museum auf dem Kronplatz. 

Das Spektakuläre und Außergewöhnliche an der Location ist ihre Lage - denn das LUMEN Museum befindet sich auf dem…

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Hotel stories in pictures.

A first glance will certainly tell you a lot about the Jochele Hotel. But by no means everything. This family-run hotel is situated in Pfalzen in a peaceful spot that is right at the heart of the local action. And just a stone’s throw or two away from the Pustertal Valley’s main town of Bruneck. Here, in the midst of South Tyrol’s loveliest idyll, is where ancient traditions are still followed today. And at second glance it is clear that stories are told and reinvented here. By regulars’ table visitors and Prosecco-drinking brunchers, by fans of typical South Tyrolean cuisine, selfie-takers and cocktail sippers... But why not come find out for yourself?

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Hansl says...
If the regulars’ table is full, then you won’t
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Contemporary treats. Cooked as they always have been.

The Jochele is a member of the “South Tyrolean Inns” group. What does this mean? Well, first of all genuineness and quality on the plate and in the glass. South Tyrolean conviviality. But also a certain inclination towards tradition, old recipes and preparation methods... The best thing you can do is just come and experience it yourself!

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